Fábio Fernandes
Presidente e Diretor de Criação at F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
TitleTourists Campaign
Agency
Campaign Tourists
Advertiser Pinacoteca do Estado de Sao Paulo
Brand Pinacoteca do Estado de Sao Paulo
Date of First Broadcast/Publication 2015
Business Sector Museums & Monuments
Philosophy During the World Cup, millions of tourists were expected to visit São Paulo, and the Pinacoteca wanted to take advantage of the moment to promote its collection to the tourists. 
Media Type Case Study
Account Director
Account Executive
Media Planner
Media Planner
Media Planner
Media Planner
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Art Director

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