| Title | Tradition |
| Title (original language) | Tradição |
| Agency | FCB Brasil |
| Campaign | Tradition |
| Advertiser | Kraft Foods, Inc. |
| Brand | Maguary |
| Posted | March 2005 |
| Business Sector | Non-Alcoholic |
| Story (original language) | Três gerações de uma mesma família conseguem manter a tradição de praticar esportes e levar uma vida saudável com frutas e Maguary Pronto para Beber, de 330ml. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Executive Creative Director | Adilson Xavier |
| Creative Director | Cristina Amorim |
| Art Director | Carlos Eyer |
| Copywriter | Alexandre Motta |
| Director | Clovis Mello |
| Director of Photography (DOP) | Jean Benoir |
| Agency Producer | Myriam Gallagher |
| Production Company | Cine Cinematografica |
| Sound Production | S de Samba |
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