| Title | Superior Quality |
| Agency | White Propaganda Ltda |
| Campaign | Superior Quality |
| Advertiser | Ferrero |
| Brand | Nutella |
| Posted | January 2007 |
| Product | Nutella |
| Business Sector | Food |
| Story (original language) | O anúncio imita um cartaz antigo, mas curiosamente tem um dedo em destaque. |
| Philosophy (original language) | O layout diferenciado chama atenção para o quanto tudo pode ficar espetacularmente gostoso com Nutella. Mesmo se a idéia for só chupar o dedo com Nutella. |
| Problem (original language) | Geralmente direcionado ao público infantil, era preciso anunciar Nutella para um público de faixa etária superior. |
| Media Type | Magazine |
| Creative Director | Paulo Gomes |
| Art Director | Tiago Valadão |
| Editor | Bernardo Renno |
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