Jeff Selis
Executive Agency Producer at Biscuit Filmworks LA
Portland, United States
TitleSecret
Agency
Campaign Madden '09 - EA
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedSeptember 2008
Product Madden NFL '09
Business Sector Video Games/Consoles
Tagline The Game Adapts To You.
Story Madden NFL 09 fanatic, code name: Secret, talks about how his talent and expertise had won him $100,000 in a Madden NFL tournament. He recounts his winning moment while scenes of his tournament flash in the background.
Problem To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category.
Media Type Television
Length
Market United States
Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Account Manager
Account Supervisor
Agency Producer
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Director
Production Company
Audio Post Production

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