Producer
at
Wonky Animation Studio
| Title | Sexual and Reproductive Rights |
| Campaign | My Body, My Rights |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Human Rights |
| Story | Short info-graphic style animation commissioned for the 'what we do' section of Amnesty International's newly launched website, amnesty.org.The Sexual and Reproductive Rights animation features animated images of contraceptive pills, pregnancy a feotus, families and statistics associated with these issues. |
| Philosophy | Create new animated videos to explain the issues that Amnesty International campaigns on to be hosted on the newly re-launched amnesty.org website in 2015. Each issue to include positive news where possible and information on Amnesty’s success or progress on the issue, as well as highlighting the problem. Also required was a statement outlining Amnesty’s stance on the issue– what does Amnesty believe? |
| Problem | Explain a complex and sensitive issue with minimum fuss or jargon, clearly and responsibly. |
| Result | The result was to link to an action on the site eg. Petition, donate, become a member. The video features prominently on the website and is hosted on Youtube. It is available in four languages (English, French, Spanish and Arabic) and effectively introduces existing and prospective human rights supporters to an issue which can divide opinions. It explains the current state of worldwide legislation as it relates to sexual and reproductive rights and clearly states Amnesty’s stance – ‘we believe that everyone should be free to decide if, when and with whom they have sex and whether or when to marry and have children..’. |
| Media Type | Web Site |
| Length | |
| More Information | https://www.amnesty.org/en/what-we-do/sexual-and-reproductive-rights/ |
| Producer | Bobby Appleby |
| Animation | Wonky Animation Studio |
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