Title | Reunion (EP2) |
Agency | Saatchi & Saatchi Shanghai |
Campaign | Wash hands and have dinner |
Advertiser | Procter & Gamble |
Brand | Safeguard |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Soaps |
Philosophy | All of the stories reflect people's different lives and what they encounter during this festive season. The tagline ‘Wash Hands before Eating’ is aimed at maintaining health through hygiene by keeping hands clean before mealtimes with Safeguard. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Ng Fan |
Chief Creative Officer | Kenny Choo |
Art Director | Lay Bao |
Producer | Ran Yin |
Producer | Casey Poh |
Copywriter | Xi Ran |
Copywriter | Sam San |
Copywriter | Renae Yang |