Kirk Baxter
Editor at Chelsea Pictures
New York, United States
TitleCheesecake
Agency
Campaign Cheesecake
Advertiser The Travelers Companies, Inc.
Brand Travelers Insurance
PostedNovember 2008
Business Sector Insurance
Tagline Insurance. In-synch.
Story "Cheesecake" is a sequel to the story introduced in "Delivery." The adventures continue, as the dapper man and his magic umbrellas help people stop fretting about their homes, cars and businesses, freeing them up to worry about more important things. Like ninjas.
Philosophy Travelers is releasing two new :30 spots during Sweeps Week. The spots will on both network and cable, with an emphasis on news, pop culture/lifestyle and home design programming.
Problem Throughout the spots, the man places iconic red umbrellas—both large and small—over various items to help people care for "the things they love." From freight ships to cheesecakes and cars to computer parts, the red umbrella is there to protect. The connection to Travelers: When you need the umbrella, it will be there.
Media Type Television
Length
Sound Design Company
Music
Sound Design Company
Special Effects / VFX
Executive Creative Director
Art Director
Copywriter
Director of Production
Executive Agency Producer
Production Company
Director
Director of Photography (DOP)
Editor
Colorist
Media Director
Media Director
Media Director
Account Director
Account Director
Business Director
Voice
Creative Director
Creative Director
Special Effects / VFX
Lead Flame Artist
Music Composer
Telecine
Producer
Sound Design Company
Audio Engineer
Mental-Ray rendering (umbrellas)
Editing Company
Producer
Executive Producer
VFX Producer
Account Manager
Executive Producer
Executive Producer
3D Graphics
3D Graphics
CG Supervisor
3D Graphics
3D Graphics

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