Alexandre Peralta is CEO & Founder at the leading independent agency Peralta Sao Paulo, where he oversees work for clients such as Mondelez International, Reckitt Benckiser and brands like belVita and Air Wick. A poll carried out by Agency Scope with the Top 100 Brazilian Agencies showed his agency as the most valued agency in terms of 'Innovation', 'Creative Effectiveness' and 'Business Understanding'.
With more than 20 years' experience at the leading edge of the advertising industry, Alexandre has created for more than 200 domestic and global brands, including Havaianas and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and Manchester United.
He has amassed awards at the Clio Awards, D&AD, Effie Awards and Cannes Lions Festival, where in 2009 he was invited as a jury member and in 2011 he was invited to be speaker.
Alexandre has written two books: 'Comece em propaganda com uma ideia' (An ideia to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), which he co-authored with Adam Morgan (Eat Big Fish), Campana Brothers (Artists), Carlos Ricardo (BBVA) and Heitor Dhalia (Filmmaker).