| Title | By My Side |
| Agency | BBDO New York |
| Campaign | By My Side |
| Advertiser | Mars Petcare |
| Brand | Pedigree |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Philosophy | We don’t really have much of a comment on the work, but we are big fans of dogs. Also note that the brand doesn’t even really make an appearance until the very end. Here’s what we find kind of interesting: Lt. Lasko works in public relations. Specifically, he handles government relations for a Bethlehem, Pennsylvania firm called Sahl Communications, Inc. Not that this in any way affects his story or this particular project. Maybe it’s just that everyone, on some level, is a marketer. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Greg Ketchum |
| Executive Creative Director | Tom Godici |
| Creative Director | Greg Gerstner |
| Creative Director | Banks Noel |
| Art Director | Akos Papp |
| Copywriter | Laszlo Szloboda |
| Executive Producer | Regina Iannuzzi |
| Production Manager | Katie Schad |
| Director of Photography (DOP) | Zak Mulligan |
| Editor | Seth Ricart |
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