Greg Ketchum
Executive Creative Director at BBDO New York
New York, United States
TitleTank
Agency
Campaign Best-Engineered - Lenovo
Advertiser Lenovo
Brand Lenovo
PostedJuly 2007
Product ThinkPad
Business Sector Computers, PDAs & Calculators
Tagline New World. New Thinking.
Philosophy This campaign is about making heroes of the people who design and create Lenovo products: the world’s best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problem The new world isn’t being built by movie stars or football players, pop singers or supermodels. It’s being built by scientists and researchers and engineers. They’re the people who should be celebrated. The people who are really doing something to make our lives better.
Media Type Print
Group Creative Director
Group Creative Director
Associate Creative Director
Copywriter
Associate Creative Director
Art Director
Copywriter
Art Director
Agency Producer
Art Buyer
Agency Producer
Agency Producer
Photographer
Director of Photography (DOP)
Editor
Production Company

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