My Latest Work
SEE ALL WORKThe First Ahhh!
Global Recycling Day (Marie Kondo)
Share the care and give moms more time
Share the Care
About me
Born in 1971, after getting a school degree in classical studies, she moved to Milan where she started her career in advertising.
She began at JWT where she has been for 14 years working on key international clients such as Heineken, Coca Cola, Kraft, Mazda, Nestlè and Unilever, in the role of Head of Art and Creative Director.
In January 2011 she joined Publicis Italy as Executive Creative Director together with Bruno Bertelli, and they commenced working on global projects for Heineken Corporate.
Cristiana and Bruno have achieved international recognition by winning several awards including a Grand Clio for Heineken, 7 Epica and 25 Cannes lions.
Sector Experience
- Beers, Ciders, Lagers
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Hygiene & Personal Care Products
- Toothpaste
- TV/Radio Programs & Stations
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Food
- Home Appliances, Furniture & Gardening
- Mineral, Sparkling & Bottled Waters
- Soups, Stuffing, Cooked Sauces
- Media, Publishing & Production
- Apparel, Fashion & Footwear
- Online Leisure & Entertainment Services
- Soft Drinks, Tonics
- Clothing
- Watches
- Biscuits, Bread, Crispbread
- Department Stores, Supermarkets
- Automotive
- Non-Alcoholic
- Apparel & Accessories Stores
- Alcoholic
- Sports Teams, Sports Events
- Standards Authorities
- Online Retail, E-store
- Beverages
- Gardening Instruments & Products, Garden Furniture
- Tools, Do-It-Yourself Products
- Mobile Telephones & tablets
- Health & Pharmaceutical Products
- Spirits, Fortified Wines
- Household Products & Maintenance
- Public Safety, Health & Hygiene
- Newspapers, Magazines, Books
- Wine Coolers & Other Malt Beverages
- Cleaning Products, Soaps, Detergents
- Museums & Monuments
- Corporate Communication
- Cheese
Awards
- 2024 CLIO Awards
- 2023 The Golden Drum Awards
- 2023 LIA
- 2023 AdForum Business Creative Report
- 2023 Cannes Lions International Festival of Creativity
- 2023 Eurobest
- 2023 CLIO Awards
- 2023 Dubai Lynx International Festival of Creativity
- 2023 Art Directors Club of Europe
- 2023 Golden Award of Montreux
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Cannes Lions International Festival of Creativity
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 The One Show
- 2022 CLIO Awards
- 2022 The Golden Drum Awards
- 2022 LIA
- 2022 Eurobest
- 2022 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 CLIO Awards
- 2021 ANDY Awards
- 2021 Eurobest
- 2021 LIA
- 2021 D&AD Awards
- 2021 The One Show
- 2021 The New York Festivals Advertising Awards
- 2021 The Golden Drum Awards
- 2021 Art Directors Club of Europe
- 2020 The New York Festivals Advertising Awards
- 2020 Effie Awards Europe
- 2020 Art Directors Club of Europe
- 2020 Eurobest
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 The One Show
- 2020 D&AD Awards
- 2020 ANDY Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2019 The Golden Drum Awards
- 2019 Art Directors Club of Europe
- 2019 Cannes Lions International Festival of Creativity
- 2019 Prix Club des Directeurs Artistiques (Club des DA)
- 2019 The New York Festivals Advertising Awards
- 2019 CLIO Awards
- 2019 D&AD Awards
- 2019 LIA
- 2019 The One Show
- 2018 Eurobest
- 2018 The New York Festivals Advertising Awards
- 2018 The Golden Drum Awards
- 2018 Epica Awards
- 2018 CLIO Awards
- 2018 LIA
- 2018 Cannes Lions International Festival of Creativity
- 2018 AdForum Business Creative Report
- 2018 D&AD Awards
- 2018 ANDY Awards
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2018 Kinsale Shark Advertising Festival
- 2018 The One Show
- 2017 PIAF
- 2017 LIA
- 2017 Cannes Lions International Festival of Creativity
- 2017 The New York Festivals Advertising Awards
- 2017 Eurobest
- 2017 CLIO Awards
- 2017 Epica Awards
- 2017 The Golden Drum Awards
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2017 AdForum Business Creative Report
- 2017 The One Show
- 2016 Epica Awards
- 2016 Eurobest
- 2016 Cannes Lions International Festival of Creativity
- 2016 The New York Festivals Advertising Awards
- 2016 LIA
- 2016 CLIO Awards
- 2015 Eurobest
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2014 Eurobest
- 2014 The New York Festivals Advertising Awards
- 2014 Cannes Lions International Festival of Creativity
- 2013 Cristal Media & ADvertising Summit
- 2013 Epica Awards
- 2013 Cannes Lions International Festival of Creativity
- 2013 D&AD Awards
- 2013 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2013 CLIO Awards
- 2013 Eurobest
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 LIA
- 2013 Grand Prix Pubblicità Italia
- 2013 Art Directors Club of Europe
- 2012 PIAF
- 2012 Cristal Media & ADvertising Summit
- 2012 Epica Awards
- 2012 CLIO Awards
- 2012 Grand Prix Pubblicità Italia
- 2012 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2011 AdPrint - European Creative Teams Competition
- 2011 Cristal Media & ADvertising Summit
- 2011 Eurobest
- 2010 Cannes Lions International Festival of Creativity
- 2010 Eurobest
- 2009 The New York Festivals Advertising Awards
- 2008 ACT Responsible Tributes
- 2005 ACT Responsible Tributes
- 2005 The New York Festivals Advertising Awards
- 2005 Galà della pubblicità / Mezzo Minuto D'Oro
- 2004 Cannes Lions International Festival of Creativity
- 2004 ACT Responsible Tributes
- 2004 Eurobest
- 2000 LIA
- 0 The New York Festivals Advertising Awards
People I worked with
Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy
Publicis Italy
Mihnea Gheorghiu
Global executive creative director
Publicis Italy
Francesca Zazzera
Executive Producer
Diesel
James Moore
Group Strategy Director
Flying Fish
Marco Venturelli
Co-President
Publicis Conseil
Positions
Bar Experience
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Working Late?
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Closer
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Love
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Karaoke
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Beach
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Pasta is born again
- BRAND:
- Barilla Al Bronzo
- AGENCY:
- Publicis Italy
The Greatest Goal
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Cheers to All Fans, Men Included
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Flatmates
- BRAND:
- Barilla Pesto
- AGENCY:
- Publicis Italy
Tudum Stories
- BRAND:
- Netflix
- AGENCY:
- Publicis Italy
Romanian Witches VS The Witcher
- BRAND:
- Netflix Romania
- AGENCY:
- Publicis Italy
Cheers with No Alcohol. Now You Can
- BRAND:
- Heineken 0.0
- AGENCY:
- Publicis Italy
The Night is Young
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Lockdown Love Story
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Worth the Wait
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
- 2024 CLIO Awards
- 2023 LIA
- 2023 Cannes Lions International Festival of Creativity
- 2023 Eurobest
- 2023 CLIO Awards
- 2023 The Golden Drum Awards
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Cannes Lions International Festival of Creativity
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 The One Show
- 2022 The Golden Drum Awards
- 2022 CLIO Awards
- 2022 Eurobest
- 2022 LIA
- 2022 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 CLIO Awards
- 2021 ANDY Awards
- 2021 Eurobest
- 2021 LIA
- 2021 D&AD Awards
- 2021 The One Show
- 2021 The New York Festivals Advertising Awards
- 2021 The Golden Drum Awards
- 2021 Art Directors Club of Europe
- 2020 The New York Festivals Advertising Awards
- 2020 Effie Awards Europe
- 2020 Art Directors Club of Europe
- 2020 Eurobest
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 The One Show
- 2020 D&AD Awards
- 2020 ANDY Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2019 The Golden Drum Awards
- 2019 Art Directors Club of Europe
- 2019 Cannes Lions International Festival of Creativity
- 2019 Prix Club des Directeurs Artistiques (Club des DA)
- 2019 The New York Festivals Advertising Awards
- 2019 CLIO Awards
- 2019 D&AD Awards
- 2019 LIA
- 2019 The One Show
- 2018 Eurobest
- 2018 The New York Festivals Advertising Awards
- 2018 The Golden Drum Awards
- 2018 CLIO Awards
- 2018 LIA
- 2018 Cannes Lions International Festival of Creativity
- 2018 AdForum Business Creative Report
- 2018 D&AD Awards
- 2018 Epica Awards
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2018 Kinsale Shark Advertising Festival
- 2018 The One Show
- 2017 PIAF
- 2017 LIA
- 2017 Cannes Lions International Festival of Creativity
- 2017 The New York Festivals Advertising Awards
- 2017 Eurobest
- 2017 CLIO Awards
- 2017 Epica Awards
- 2017 The Golden Drum Awards
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2017 AdForum Business Creative Report
- 2017 The One Show
- 2016 Epica Awards
- 2016 Eurobest
- 2016 Cannes Lions International Festival of Creativity
- 2016 The New York Festivals Advertising Awards
- 2016 LIA
- 2016 CLIO Awards
- 2015 Eurobest
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2014 Eurobest
- 2014 The New York Festivals Advertising Awards
- 2014 Cannes Lions International Festival of Creativity
- 2013 Cristal Media & ADvertising Summit
- 2013 Epica Awards
- 2013 Cannes Lions International Festival of Creativity
- 2013 D&AD Awards
- 2013 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2013 CLIO Awards
- 2013 Eurobest
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 LIA
- 2013 Grand Prix Pubblicità Italia
- 2013 Art Directors Club of Europe
- 2012 PIAF
- 2012 Cristal Media & ADvertising Summit
- 2012 Epica Awards
- 2012 CLIO Awards
- 2012 Grand Prix Pubblicità Italia
- 2012 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2011 Cristal Media & ADvertising Summit
- 2011 Eurobest
- 0 The New York Festivals Advertising Awards
531
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
8
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
3
- BRAND:
- Il Giocco del Lotto
- AGENCY:
- J. Walter Thompson Roma SSRL
The Look-Out
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
The Fart
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
The Strip Poker
- BRAND:
- Comics National Museum
- AGENCY:
- J. Walter Thompson Italia spa
Videogame
- BRAND:
- San Raffaele Hospital
- AGENCY:
- J. Walter Thompson Italia spa
Concert
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Parking
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Monster
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Fridge
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Stop
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Dog
- BRAND:
- Heineken
- AGENCY:
- J. Walter Thompson Italia spa
Pipes
- BRAND:
- Best Company
- AGENCY:
- J. Walter Thompson Italia spa
Oars
- BRAND:
- Pepper
- AGENCY:
- J. Walter Thompson Italia spa
Ivy
- BRAND:
- Pepper
- AGENCY:
- J. Walter Thompson Italia spa
Swimming-Pool
- BRAND:
- Pepper
- AGENCY:
- J. Walter Thompson Italia spa
Pipes
- BRAND:
- Pepper
- AGENCY:
- J. Walter Thompson Italia spa
Christmas TV 10
- BRAND:
- Parmigiano Reggiano
- AGENCY:
- J. Walter Thompson Italia spa
- 2011 AdPrint - European Creative Teams Competition
- 2010 Cannes Lions International Festival of Creativity
- 2010 Eurobest
- 2009 The New York Festivals Advertising Awards
- 2008 ACT Responsible Tributes
- 2005 ACT Responsible Tributes
- 2005 The New York Festivals Advertising Awards
- 2005 Galà della pubblicità / Mezzo Minuto D'Oro
- 2004 Cannes Lions International Festival of Creativity
- 2004 ACT Responsible Tributes
- 2004 Eurobest
- 2000 LIA
Bar Experience
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Working Late?
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Closer
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Love
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Karaoke
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Beach
- BRAND:
- BonAqua
- AGENCY:
- Publicis Italy
Pasta is born again
- BRAND:
- Barilla Al Bronzo
- AGENCY:
- Publicis Italy
The Greatest Goal
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Cheers to All Fans, Men Included
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Flatmates
- BRAND:
- Barilla Pesto
- AGENCY:
- Publicis Italy
Tudum Stories
- BRAND:
- Netflix
- AGENCY:
- Publicis Italy
Romanian Witches VS The Witcher
- BRAND:
- Netflix Romania
- AGENCY:
- Publicis Italy
Cheers with No Alcohol. Now You Can
- BRAND:
- Heineken 0.0
- AGENCY:
- Publicis Italy
The Night is Young
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Lockdown Love Story
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
Worth the Wait
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
- 2024 CLIO Awards
- 2023 LIA
- 2023 Cannes Lions International Festival of Creativity
- 2023 Eurobest
- 2023 CLIO Awards
- 2023 The Golden Drum Awards
- 2023 The One Show
- 2023 ANDY Awards
- 2022 Cannes Lions International Festival of Creativity
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2022 The New York Festivals Advertising Awards
- 2022 The One Show
- 2022 The Golden Drum Awards
- 2022 CLIO Awards
- 2022 Eurobest
- 2022 LIA
- 2022 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 CLIO Awards
- 2021 ANDY Awards
- 2021 Eurobest
- 2021 LIA
- 2021 D&AD Awards
- 2021 The One Show
- 2021 The New York Festivals Advertising Awards
- 2021 The Golden Drum Awards
- 2021 Art Directors Club of Europe
- 2020 The New York Festivals Advertising Awards
- 2020 Effie Awards Europe
- 2020 Art Directors Club of Europe
- 2020 Eurobest
- 2020 AdForum Business Creative Report
- 2020 PHNX Awards
- 2020 The One Show
- 2020 D&AD Awards
- 2020 ANDY Awards
- 2020 British Arrows
- 2020 Epica Awards
- 2019 The Golden Drum Awards
- 2019 Art Directors Club of Europe
- 2019 Cannes Lions International Festival of Creativity
- 2019 Prix Club des Directeurs Artistiques (Club des DA)
- 2019 The New York Festivals Advertising Awards
- 2019 CLIO Awards
- 2019 D&AD Awards
- 2019 LIA
- 2019 The One Show
- 2018 Eurobest
- 2018 The New York Festivals Advertising Awards
- 2018 The Golden Drum Awards
- 2018 CLIO Awards
- 2018 LIA
- 2018 Cannes Lions International Festival of Creativity
- 2018 AdForum Business Creative Report
- 2018 D&AD Awards
- 2018 Epica Awards
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2018 Kinsale Shark Advertising Festival
- 2018 The One Show
- 2017 PIAF
- 2017 LIA
- 2017 Cannes Lions International Festival of Creativity
- 2017 The New York Festivals Advertising Awards
- 2017 Eurobest
- 2017 CLIO Awards
- 2017 Epica Awards
- 2017 The Golden Drum Awards
- 2017 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2017 Dutch Creativity Awards
- 2017 AdForum Business Creative Report
- 2017 The One Show
- 2016 Epica Awards
- 2016 Eurobest
- 2016 Cannes Lions International Festival of Creativity
- 2016 The New York Festivals Advertising Awards
- 2016 LIA
- 2016 CLIO Awards
- 2015 Eurobest
- 2015 Grand Prix Pubblicità Italia
- 2015 Eurobest
- 2014 Eurobest
- 2014 The New York Festivals Advertising Awards
- 2014 Cannes Lions International Festival of Creativity
- 2013 Cristal Media & ADvertising Summit
- 2013 Epica Awards
- 2013 Cannes Lions International Festival of Creativity
- 2013 D&AD Awards
- 2013 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2013 CLIO Awards
- 2013 Eurobest
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 LIA
- 2013 Grand Prix Pubblicità Italia
- 2013 Art Directors Club of Europe
- 2012 PIAF
- 2012 Cristal Media & ADvertising Summit
- 2012 Epica Awards
- 2012 CLIO Awards
- 2012 Grand Prix Pubblicità Italia
- 2012 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2011 Eurobest
- 0 The New York Festivals Advertising Awards