Title | Timeless Ride |
Agency | Merkley+Partners |
Campaign | Unlike Any Other - Mercedes Benz |
Advertiser | DaimlerChrysler |
Brand | Mercedes-Benz |
Posted | March 2002 |
Product | SL |
Business Sector | Full Size & DeLuxe Cars |
Tagline | Timeless. Unlike any other. |
Story | Open on a 50's Hollywood set. A beatiful woman drives off the set in her SL. We follow this woman through the decades as the car transitions into the most current version of the SL. This spot celebrates the 5 generations of the Mercedes SL class. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Unchained Melody |
Executive Creative Director | Andy Hirsch |
Executive Creative Director | Randy Saitta |
Agency Producer | Chris Ott |
Account Director | Diane Hernandez |
Director | Michael Bay |
Production Company | The Institute for the Development of Enhanced Perceptual Awareness |