MINI Cooper - "Counterfeit"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, United States

9144

Title	Counterfeit
Agency	Crispin Porter + Bogusky
Campaign	Counterfeit - Mini
Advertiser	BMW
Brand	MINI Cooper
Posted	June 2005
Business Sector	Automotive
Story	In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.
Media Type	Digital
Market	United States
More Information	www.cpbgroup.com/awards/counterfeit_intinter.html
Associate Creative Director	Steve O'Connell
Creative Director	Jeff Benjamin
Creative Director	Andrew Keller
Executive Creative Director	Alex Bogusky
Art Director	Rahul Panchal
Art Director	Tiffany Kosel
Art Director	Paul Stechschulte
Copywriter	Rob Reilly
Copywriter	Franklin Tipton
Designer	Michael Ferrare
Designer	Rahul Panchal
Producer	Amy Blondell
Producer	Paul Sutton