Alistair Campbell
Creative Director at Blood Global
London, United Kingdom
TitleWar
Agency
Campaign Killzone 2
Advertiser Sony Corporation of America
Brand Sony PlayStation
PostedJune 2009
Story To celebrate the launch of the most eagerly awaited game of 2009, We created the world’s first internet wide shoot’em up. The Killzone 2 webgame. Battle the Helghast across the entire World Wide Web. Will you live to tell the grandchildren about your part in The Battle of Facebook.com? Fight over the sites you visit anyway… Google, YouTube, Amazon.com. When you engage the enemy, call in teammates to maximize the destruction and your score. Shoot up the internet. Not only can you kill the enemy, the game makes the sites themselves destructible so you can tear them apart too. It’s World Wide War.
Media Type Digital
Length
More Information www.biginteractiveideas.com/cannes_killzone/
Creative Director
Agency Producer
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