| Title | Brian O'Driscoll |
| Agency | 180 Amsterdam |
| Campaign | Rugby World Cup 2003 "Tackle Bags" - adidas |
| Advertiser | adidas |
| Brand | adidas |
| Posted | April 2007 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | It's a contact sport until he gets the ball |
| Philosophy | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
| Media Type | Poster |
| Copywriter | Peter McHugh |
| Copywriter | Giles Montgomery |
| Copywriter | Brad Roseberry |
| Creative Director | Peter McHugh |
| Art Director | Stuart Brown |
| Executive Creative Director | Peter McHugh |
| Creative Director | Andy Fackrell |
| Account Manager | Nathan Plowman |
| Account Manager | Alistair Campbell |
| Typographer | Stuart Brown |
| Typographer | Dan Howell |
| Print Producer | Marlon Lee |
| Actor / Celebrity | Brian O'Driscoll |
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