| Title | The Art of Survival |
| Agency | Ogilvy Germany |
| Campaign | The Art of Survival |
| Advertiser | Franziskaner |
| Brand | Franziskaner |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Human Rights |
| Story | During the Night of Museums Event - one of the biggest cultural events in Düsseldorf - homeless people took part in art installations encouraging people to support the Franciscans' work for those in need. As well as this guerilla promotion, Ogilvy & Mather created a TV and cinema spot depicting a day in the life of a homeless person. |
| Result | 33,000 meals provided for the homeless as a result of the campaign. |
| Media Type | Television & Cinema |
| Length | |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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