Tham Khai Meng
Worldwide Chief Creative Officer at Ogilvy & Mather New York
New York, United States
TitleCoke Sharing Can
Agency
Campaign Coke Sharing Can
Advertiser Coca-Cola
Brand 46664/Coca-Cola
Date of First Broadcast/Publication 2013
Business Sector Soft Drinks, Tonics
Story NA
Philosophy Afin de porter l’ADN de la marque Coca Cola « Sharing Hapiness » au sein de ses produits, nous avons créé une canette qui est capable d’être littéralement partagée, divisible en deux parties. 
Problem Comment innover dans le domaine du soda et créer un produit qui serait porteur de l’ADN de la marque ? 
Result Le produit a été testé à Singapore avec 1000 consommateurs, avec plus de 89% d’appréciation positive sur la dimension innovante de la marque et les aspects ludiques et pratiques du produit. 
Media Type Digital
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Illustrator
Producer
Producer
Producer
Director
Producer
Director of Photography (DOP)
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Designer
Designer
Assistant Director
Assistant Camera
Planner
Planner
Worldwide Chief Creative Officer

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