| Title | King of Trucks |
| Agency | Saatchi & Saatchi Los Angeles |
| Campaign | Tough Tacoma - Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Posted | March 2004 |
| Product | Tacoma |
| Business Sector | Trucks, Pick-Up Trucks |
| Tagline | Get the feeling. |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Steve Rabosky |
| Creative Director | Harvey Marco |
| Creative Director | Neal Foard |
| Associate Creative Director | Greg Braun |
| Art Director | Greg Braun |
| Associate Creative Director | Max Godsil |
| Copywriter | Max Godsil |
| Agency Producer | Carolyn Casey |
| Director | John O'Hagan |
| Editor | Doug Walker |
| Editing Company | Filmcore |
| Art Director | Dino Spadavecchia |
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