| Title | Insurance |
| Agency | Leo Burnett Chicago |
| Campaign | Insurance for a Modern World |
| Advertiser | Esurance |
| Brand | Esurance |
| Date of First Broadcast/Publication | 2011 / 12 |
| Business Sector | Insurance |
| Tagline | Insurance for a Modern World |
| Story | Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24. |
| Media Type | Television |
| Soundtrack | Jam Man by Chet Atkins |
| Special Effects / VFX | MPC LDN |
| Agency Contribution | Katie George |
| Account Director | Susan Stefaniak |
| Editing Company | Deluxe’s Beast |
| Director | Omri Cohen |
| Production Company | Green Dot Films |
| Producer | Matt Blitz |
| Executive Producer | Ron Nelken |
| Copywriter | Eric Routenberg |
| Art Director | Sarah Block |
| Executive Creative Director | Susan Credle |
| Chief Creative Officer | Susan Credle |
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