| Title | Hard To Impress |
| Agency | China |
| Campaign | Hard To Impress |
| Advertiser | Sitges - International Fantastic Film Festival of Catalonia |
| Brand | Sitges - International Fantastic Film Festival of Catalonia |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Museums & Monuments |
| Tagline | Our Fans Are Hard To Impress |
| Story | In a fresh mediterranian night, a solitary bus and a girl meet a weird character. Anything can happen. And it does. |
| Media Type | Television & Cinema |
| Soundtrack | La Panadería |
| Special Effects / VFX | iván lópez |
| Wardrobe / Stylist | rené zamudio |
| Editor | nacho fernández |
| Production Manager | sergio martínez |
| Director of Photography (DOP) | Albert Roigé |
| Director | Fermin Cimadevilla |
| Executive Producer | David De La Flor |
| Executive Creative Director | Rafa Antón |
| Group Creative Director | Rafa Antón |
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