| Title | Fatty Cigarette - Reveal |
| Agency | Havas London |
| Campaign | Tobacco Control - Department of Health |
| Advertiser | British Heart Foundation |
| Brand | British Heart Foundation |
| Date of First Broadcast/Publication | 2004 / 1 |
| Product | Anti-Smoking Message |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | We'll help you give up before you clog up completely |
| Result | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Media Type | Poster |
| Market | United Kingdom |
| Copywriter | Liz Whiston |
| Art Director | Dave Shelton |
| Agency Producer | Simon Devine |
| Production Company | Large |
| Director | Daniel Kleinman |
| Producer | Johnnie Frankle |
| Director of Photography (DOP) | Stephen Blackman |
| Advertising Manager | Nick Adkin |
| Account Planner | Frank Reitgassl |
| Account Planner | Kate Waters |
| Deputy Planning Director | Kate Waters |
| Creative Director | Nick Hastings |
| Copywriter | Sam Richard |
| Art Director | Phil Beaumont |
| Photographer | Mike Parsons |
| Editor | Steve Gandolfi |
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- BRAND:
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Artery / Fatty Cigarette
- BRAND:
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- AGENCY:
- Havas London
Staying On "How Did He Do That".
- BRAND:
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- AGENCY:
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