DFS - "The Big Sofa Test"

krow Communications

krow Communications London, United Kingdom

8372

Brand: DFS
Country: United Kingdom

Advertiser: DFS

Title	The Big Sofa Test
Agency	krow Communications
Campaign	The Big Sofa Test
Advertiser	DFS
Brand	DFS
Date of First Broadcast/Publication	2017 / 3
Business Sector	Home Furniture
Story	In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa.
Media Type	Television
Length	30 seconds
Creative Director	Darryl George
Creative Director	Jon Mitchell
Art Director	Jon Mitchell
Copywriter	Darryl George
Executive Creative Director	Nick Hastings
Business Director	Blake Armstrong
Account Director	Felicity Pelly
Account Manager	Camilla Renny-Smith
Agency Producer	Emma Rookledge
Production Company	Aardman
Director	Jay Grace
Executive Creative Director	Steve Harding Hill
Producer	Stephanie Owen
Production Manager	Louise Johnson
Production Coordinator	Hannah Campbell
Storyboard Artist	Rob Richards
Character Designer	Krystina Litten
Director of Photography (DOP)	Jeremy Hogg
Art Director	Helen Javes
Model Making	Chris Entwhistle
Mini Sofa Prop Makers	Scary Cat Studios
Editor	Ben Craske
Post Production	Aardman
Post Production	The Mill London
Sound Design Company	Evolutions and Jungle Studios