| Title | Little Fella |
| Agency | WCRS |
| Campaign | Little Fella - First Direct |
| Advertiser | First Direct |
| Brand | First Direct |
| Posted | March 2000 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Right, whats next? |
| Philosophy | In a market place where First Directs functional advantage has been eroded, WCRS sought to find a new level of challenge for the brand. Increasingly First Directs core competitive advantage could be found in the way in which it develops relationships with its customers. The benefit of a relationship with First Direct is freedom not to have to think about your banking. First Direct lets you look forward to whats next. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Ridley Scott Creative Group |
| Creative Director | Leon Jaume |
| Associate Creative Director | Rooney Carruthers |
| Copywriter | Tom Burnay |
| Art Director | Stef Jones |
| Agency Producer | James Letham |
| Director | Mark Nunneley |
| Actor / Celebrity | Harry Hill |
| Music | Tot Taylor |
More Work
SEE ALLRun London
- BRAND:
- Mayor of London Campaign
- AGENCY:
- WCRS