| Title | Dancer |
| Agency | Brand Architecture International New York |
| Campaign | Always Wonder |
| Advertiser | National Geographic Society |
| Brand | National Geographic |
| Posted | February 2001 |
| Product | Channel |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Always wonder |
| Story | How do you take one of the world's most iconic media brands and recreate it as a dedicated television channel, without in any way comprimising its equity? Our brand strategy for the U.S. launch of The National Geographic Channel is as simple as it is daunting...to be National Geographic, not talk about it. That means stimulating people's natural curiosity, inviting them to think, to feel, to question...to 'always wonder'. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Marty Weiss |
| Associate Creative Director | Zach Watkins |
| Copywriter | Ken Marcus |
| Art Director | Pete Langway |
| Agency Producer | Mary Boss |
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