| Title | Plug |
| Agency | Crispin Porter + Bogusky |
| Campaign | Power - Shimano |
| Advertiser | Shimano, Inc. |
| Brand | Shimano |
| Date of First Broadcast/Publication | 1999 / 1 |
| Business Sector | Leisure & Sport Equipment |
| Tagline | Power to the Pedal |
| Media Type | |
| Market | United States |
| Creative Director | Alex Bogusky |
| Copywriter | Stefani Zellmer |
| Copywriter | Scott Linnen |
| Art Director | Tony Calcao |
| Photographer | Mark Laita |
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