| Title | Cinderella |
| Agency | Mohallem/Artplan |
| Campaign | Keep Reading |
| Advertiser | Abril Educação |
| Brand | Abril Educação |
| Date of First Broadcast/Publication | 2014 / 1 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | The story ends where you stop reading. Keep reading. |
| Media Type | |
| Chief Creative Officer | Roberto Vilhena |
| Creative Director | Rodrigo Moraes |
| Art Director | Diogo Barbosa |
| Copywriter | Rodrigo Sanches |
| Illustrator | Mutato |
More Work
SEE ALLDelayed Flight Machine
- BRAND:
- KitKat
- AGENCY:
- J. Walter Thompson Brazil
Art Boy
- BRAND:
- IPTRAN - Road Peace Institute Institutional
- AGENCY:
- Artplan
Art Man
- BRAND:
- IPTRAN - Road Peace Institute Institutional
- AGENCY:
- Artplan
Art Woman
- BRAND:
- IPTRAN - Road Peace Institute Institutional
- AGENCY:
- Artplan
The road must not be a suicide
- BRAND:
- IPTRAN - Road Peace Institute Institutional
- AGENCY:
- Artplan
Class of Classics
- BRAND:
- Brazilian Symphony Orchestra
- AGENCY:
- Artplan
First Autograph
- BRAND:
- Solar Meninos De Luz
- AGENCY:
- Artplan
Boxes
- BRAND:
- The Salvation Army
- AGENCY:
- Artplan