| Title | The thermometer that gets cold |
| Agency | MCCANN-ERICKSON - RJ |
| Campaign | The thermometer that gets cold |
| Advertiser | The Salvation Army |
| Brand | The Salvation Army |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| Creative Director | Nicolás Romano |
| Creative Director | Fabio Onofre |
| Copywriter | João Quartucci |
| Art Director | Mateus Cerqueira |
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