| Title | Unnecessary Headline |
| Agency | Crispin Porter + Bogusky |
| Campaign | Unnecessary Headline |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | June 2004 |
| Business Sector | Cars |
| Media Type | Outdoor/Out of Home |
| Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Copywriter | Ari Merkin |
| Art Director | Mark Taylor |
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