| Title | Marlene’s Tip: Lucky |
| Agency | Arnold |
| Campaign | Tips From Former Smokers |
| Advertiser | Centres for Disease Control & Prevention |
| Brand | CDC |
| Date of First Broadcast/Publication | 2014 / 4 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | You can quit. |
| Result | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
| Media Type | Radio |
| Length | |
| Executive Creative Director | Wade Devers |
| Executive Creative Director | Pete Johnson |
| Creative Director/Copywriter | Bill Girouard |
| Creative Director/Art Director | Josh Tetrault |
| Producer | Spring Clinton |
| Managing Director | Paul Nelson |
| Marketing Director | Lauren Hyatt |
| Director | Christopher Quinn |
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