| Title | Thumb Wars |
| Agency | DDB New York |
| Campaign | Multiplier Scratch Off Games |
| Advertiser | New York Lottery |
| Brand | New York Lottery |
| Posted | January 2013 |
| Business Sector | Lottery & Gambling |
| Media Type | Television |
| Market | United States |
| Editing Company | Cutting Room |
| Production Company | Morton Jankel Zander (MJZ) |
| Direction | Perlorian Brothers |
| Chief Creative Officer | Matt Eastwood |
| Group Creative Director | Rich Sharp |
| Group Creative Director | Mike Sullivan |
| Associate Creative Director | Aron Fried |
| Associate Creative Director | Carlos Wigle |
| Head of Production | Ed Zazzera |
| Executive Producer | Walter Brindak |
| Group Account Director | Leo Mamorsky |
| Management Supervisor | Kelly Gorsky |
| Account Supervisor | Heather Olson |
| Account Executive | Kemi Adewumi |
| Account Executive | Tarina Hesaltine |
| Editor | Chuck Willis |
| Special Effects | Light of Day Productions and VFX |
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