Joaquín began working for small agencies in 1989 as a junior copywriter.
in 1994, he began working with Ratto/BBDO, first as a senior copywriter and
then as creative director. that was the first time the two brothers worked
Joaquín was instrumental in the development of many international and
regional campaigns including: Pepsi, Nike, Volkswagen, Visa, Clarín (the
biggest Argentinean newspaper), BankBoston, Audi, Sancor (the top dairy
brand in the country), 7 Up, Bayer, USA Network and FedEx.
he has also worked on campaigns for W/Brazil and for the legendary
publication The Economist, with AMV/BBDO London.
before working for VW from la comunidad, Jose and Joaquin had 10 years of
Combined experience working as creative and strategic leaders of the VW
Argentina account out of BBDO.