Joaquin Molla
Founder & Chief Creative Officer at the community, Miami
Buenos Aires, Argentina
TitleCoffee
Agency
Campaign Dog walker, Coffee, Music
Advertiser City of Buenos Aires
Brand Buenos Aires Public Bike System
Date of First Broadcast/Publication 2016 / 4
Business Sector Consumer & Public Services
Tagline Don't act like a pedestrian when you're on wheels. Don't forget they have priority
Story To remind new cyclists in Buenos Aires to follow traffic laws, this campaign asking them to stop thinking like pedestrians. The aim was to tell everyone who had recently switched from walking to cycling that they were obliged to respect the rules of the road.
Media Type Print
Chief Creative Officer
Chief Creative Officer
Associate Creative Director
Associate Creative Director
Art Director
Art Director
Account Director
Account Executive
Account Executive
Copywriter
Illustrator

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