| Title | Follow the Leader |
| Agency | BRAVO/Y&R |
| Campaign | Follow the Leader |
| Advertiser | Altria |
| Brand | Philip Morris |
| Posted | August 2000 |
| Product | Philip Morris - Youth Smoking Prevention |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Television |
| Length | |
| Production Company | Carbo Films |
| Creative Director | Conchita Funcia |
| Copywriter | Mary Hervas |
| Art Director | Andres Zamudio |
| Agency Producer | Orlando Milian |
| Director | T.G. Herrington |
| Editor | Brandon Sherman |
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