| Title | Table |
| Agency | Fallon |
| Campaign | Happily Ever - Equinox |
| Advertiser | Equinox Fitness Clubs |
| Brand | Equinox |
| Posted | January 2008 |
| Business Sector | Sports & Health Clubs, Gyms, Spas, Diet Clinics |
| Story | First campaign from Fallon and new concept for Equinox, a leading fitness facility based in New York. The campaign speaks to the overall life benefit of working out. The campaign runs nationally with a video for the Equinox website, print, and cinema planned. |
| Problem | Everyone has a Happily Ever theyre working toward. Some idyllic fantasy that will be the ultimate reward for working out. Each ad features people living out their Happily Ever at its most compelling, provocative outcome, a reminder that motivation can bring you a little closer to your wildest dreams. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Al Kelly |
| Art Director | Hans Hansen |
| Group Creative Director | Hans Hansen |
| Group Creative Director | Eric Sorensen |
| Copywriter | Eric Sorensen |
| Creative Director | Mike Gibbs |
| Art Director | Daniel Burke |
| Copywriter | Roberto Lastra |
| Director | Ellen von Unwerth |
| Photographer | Ellen von Unwerth |
| Executive Agency Producer | David Lyons |
| Agency Producer | Rebecca Donaghe |
| Account Manager | Megan Bailey |
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