Al Kelly
Partner, Executive Creative Director at Fallon
Minneapolis, United States
TitlePick Up
Agency
Campaign B-Bar 2008 - Holiday Inn
Advertiser Holiday Inn
Brand Holiday Inn Express
PostedFebruary 2008
Business Sector Hotels, Resorts
Tagline Check out the new hot bar in town.
Story Campaign revolves around stereotypical, but humorous, “bar” scenarios
taking place over breakfast at the new Holiday Inn Express breakfast bar.
The tag line is: “Check out the new hot bar in town.”
Problem New print and TV campaign to launch Holiday Inn Express’ introduction of
hot entrees to their breakfast bar.
Media Type Television
Length
Executive Creative Director
Creative Director
Art Director
Copywriter
Agency Producer
Production Company
Director
Editing Company

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