EA Sports - "Hard Day"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

7762

Title	Hard Day
Agency	Wieden + Kennedy
Campaign	Tiger Woods PGA Tour 09 - EA Sports
Advertiser	Electronic Arts Inc.
Brand	EA Sports
Posted	September 2008
Product	Tiger Woods PGA Tour '09
Business Sector	Video Games/Consoles
Tagline	EVERYONE PLAYS
Story	To create excitement around the launch of Tiger Woods PGA Tour 09 and establish the game as the top title within the sports video game category. As a response to a fan video from Tiger Woods PGA Tour 08, Tiger Woods demonstrates that the glitch Levinator25 thought he found in the game, is not a glitch at all.
Media Type	Television
Length	30 seconds
Market	United States
Post Production	Joint Editorial House
Editing Company	Methodstudios
Creative Director	Jed Alger
Creative Director	Aaron Allen
Agency Producer	Jeff Selis
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Executive Agency Producer	Ben Grylewicz
Agency Producer	Monica Ranes
Account Executive	Philip Kirsch
Copywriter	Caleb Jensen
Art Director	Taylor Twist
Account Executive	Jordan Delapoer
Account Executive	Andrew Walenga
Account Executive	Andrew Schafer
Director	Errol Morris
Executive Producer	Lizzie Schwartz
Executive Producer	Robbie Fernandez
Production Company Producer	Julie Ahlberg
Editor	Peter Wiedensmith
Audio Post Production	Lime Studios
Sound Design Company	Charlie Keating
Editor	Mark Dennison