| Title | The Walk (30 sec) |
| Agency | Saatchi & Saatchi NY |
| Campaign | The Walk (30 sec) |
| Advertiser | JCP Media L.P. |
| Brand | JCPenney |
| Posted | May 2007 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Every Day Matters |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | MacKenzie Cutler |
| Chief Creative Officer | Tony Granger |
| Executive Creative Director | Michael Long |
| Copywriter | Sara Rose |
| Agency Producer | Bruce Andreini |
| Art Director | Lea Ladera |
| Executive Agency Producer | Colin Pearsall |
| Director | Carlos Manga Jr |
| Editor | Ian Mackenzie |
| Director of Photography (DOP) | Chris Doyle |
| Executive Creative Director | Kerry Keenan |
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