| Title | Stereotype |
| Agency | Draftfcb |
| Campaign | Above The Influence - ONDCP |
| Advertiser | National Youth Anti-Drug Media Campaign |
| Brand | Above the Influence |
| Posted | June 2007 |
| Business Sector | Government & Other Authorities |
| Tagline | Above the Influence |
| Story | Stereotype: Stereotype was part of our Above The Influence launch print Campaign and provides a strong graphical expression of the brand and the call to action for teens to break free from negative influences in their lives. Pulled: Pulled is from our second Above The Influence print Campaign produced by Foote, Cone & Belding. The execution vividly illustrates the adverse effects of peer pressure and external on one teens life. The subjects arms have been radically lengthened by all of the pulling others have done, posing the question How is negative influence affecting you? |
| Media Type | |
| Market | United States |
| Other | Christoph Becker |
| Art Director | Heidi Hackemer |
| Art Director | Daniela Montanez |
| Copywriter | Gary Resch |
| Creative Director | Keith Ross |
| Art Director | Keith Ross |
| Agency Producer | Bryant Santana |
| Art Director | Richard Velloso |
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