| Title | One Thing |
| Agency | TBWA\Media Arts Lab |
| Campaign | Black Backdrop - iPhone |
| Advertiser | Apple |
| Brand | Apple |
| Posted | October 2007 |
| Product | iPhone |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Associate Creative Director | Alain Briere |
| Art Director | Alain Briere |
| Copywriter | Krista Wicklund |
| Art Director | Drew Stalker |
| Agency Producer | Mike Refuerzo |
| Agency Producer | Perrin Rausch |
| Production Company | Moxie Pictures |
| Director | Errol Morris |
| Post Production | CO3 |
| Music | Erik Friedlander |
| Editing Company | Nomad Editorial |
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