Darren Wright
Joint Executive Creative Director at Clemenger BBDO Sydney
New York, United States
TitleThe Gathersons
Agency
Campaign Together, We Eat
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2015 / 9
Story Ogilvy & Mather New York and IKEA U.S. are bringing together families with their latest campaign – ‘Together, We Eat’ – part of a larger global effort by IKEA to show ways the brand supports families in their everyday lives. The fully integrated campaign celebrates diversity and new emerging traditions families have while demonstrating the breadth of IKEA’s solutions to help create a better everyday life, no matter who you are or what food means to you.
‘Together, We Eat’ showcases four modern American families and FF Gathersons Print Ad-page-001regardless of the differences, each family is brought together in the kitchen, prepping, eating, serving and connecting over food. Whether they are enjoying an elaborate home cooked meal, or a quick take out dinner, the campaign highlights how IKEA allows families to embrace who they really are.
See all four families in the full: 30 anthem spot here (: 15 spots below). Additionally, the campaign’s official landing page, www.TogetherWeEat.com, includes more details on each of the families and a contest where site visitors are invited to share their favorite recipes and family memories. 
Media Type Print
Creative Director
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