| Title | Chess |
| Agency | Y&R New York |
| Campaign | NFL United Way |
| Advertiser | United Way |
| Brand | NFL / United Way |
| Posted | October 2003 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Television |
| Length | |
| Market | United States |
| Copywriter | Darren Wright |
| Art Director | David Skinner |
| Creative Director | Taras Waynor |
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