| Title | Karma |
| Agency | Arnold |
| Campaign | Rip It Out - American Legacy Foundation |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Posted | August 2001 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | Ad made in collaboration with Arnold Communications, Boston |
| Media Type | |
| Market | United States |
| Chief Creative Officer | Ron Lawner |
| Creative Director | Alex Bogusky |
| Creative Director | Pete Favat |
| Art Director | Andrew Keller |
| Copywriter | Bill Wright |
| Photographer | Lars Topelman |
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