| Title | To Ride or Not to Ride |
| Agency | Merkley+Partners |
| Campaign | To Ride or Not to Ride |
| Advertiser | BMW |
| Brand | BMW |
| Posted | November 2000 |
| Product | Motorcycles |
| Business Sector | Motorcycles |
| Media Type | |
| Market | United States |
| Executive Creative Director | Andy Hirsh |
| Executive Creative Director | Randy Saitta |
| Executive Creative Director | Marty Orzio |
| Art Director | bryan Burlison |
| Copywriter | George Logothitis |
| Photographer | John Huet |
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