| Title | This Could Be Good |
| Agency | MullenLowe U.S. |
| Campaign | This Could Be Good |
| Advertiser | LEGO |
| Brand | Lego |
| Posted | April 2001 |
| Product | Toys |
| Business Sector | Toys & Games |
| Media Type | |
| Market | United States |
| Copywriter | John Maxham |
| Art Director | Matthew Ammirati |
| Photographer | Robert Ammirati |
| Executive Creative Director | Roger Bentley |
| Executive Creative Director | Rob Feakins |
| Group Creative Director | Patrick Hanlon |
| Group Creative Director | Lance Paulll |
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