Title | Landscapeometer |
Agency | VillarRosàs |
Campaign | Landscapeometer |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda |
Posted | May 2008 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Philosophy | The idea of this internet TVCM is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you dont cover miles, you experience them. |
Problem | SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. But although their technology has evolved a lot, SUV cars are still less efficient on asphalt. Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance. Basically because it is where consumers cover the biggest part of the kilometers. So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda's tone of voice: human and passionate. |
Media Type | Web Film |
Length | |
Market | Spain |
Director | Brosmind |
Illustrator | Brosmind |
Agency Producer | Patricia García |
Agency Producer | Melanie Andrada |
Account Supervisor | Albert López |
Account Supervisor | Merche García |
Creative Director | Oriol Villar |
Creative Director | Fernando Codina |
Art Director | Michele Salati |
Advertising Manager | Elena Gris |
Advertising Manager | Natalia Sagalés |
Advertising Manager | Elisabet Navarro |