Nike - "Do you suffer? 1"

VillarRosàs Barcelona, Spain

7487

Title	Do you suffer? 1
Title (original language)	¿Sufres?
Agency	VillarRosàs
Campaign	Do you suffer? - Nike
Advertiser	Nike
Brand	Nike
Posted	November 2006
Business Sector	Sportswear
Tagline	Do you suffer more when you run or when you don't go out for a run?
Story	DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited...
Media Type	Poster
Market	Portugal, Spain
Account Executive	Juan Badilla
Creative Director	Fernando Codina
Copywriter	Miguel Ángel Elizalde
Art Director	Javier Gracia
Account Director	Jordi Rosàs
Photographer	Carlos Spotorno
Executive Creative Director	Oriol Villar
Art Director	Marius Zorrilla
Production Company	SunnyDay