Hank Corwin
Editor at BRW FILMLAND
New York, United States
TitleFirst Day
Agency
Campaign First Day
Advertiser General Motors Corp.
Brand Hummer
PostedOctober 2004
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy The objective of "First Day" was to highlight the H2's family appeal and real life utility. The spot captures what HUMMER owners already know: kids are absolutely, magnetically drawn to the truck.
Media Type Television
Length
Market United States
Post Production
Sound Design Company
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Art Director
Agency Producer
Executive Agency Producer
Production Company
Executive Producer
Director
Producer
Producer
Producer
Editing Company
Editor
Editor
Post Production
Creative Director
Copywriter
Telecine

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