Title | Apnea |
Agency | MullenLowe Italy |
Campaign | Water Instinct - Arena |
Advertiser | Arena |
Brand | Arena |
Posted | March 2002 |
Product | Swimsuit |
Business Sector | Sportswear |
Tagline | Arena. Water instinct. |
Story | Inside a fitting room, a young man tries on an arena swimsuit. Immediately afterwards, he beings suffocating like a fish, he needs water to breath. How far is the sea? |
Media Type | Television |
Length | |
Creative Director | Aldo Cernuto |
Creative Director | Roberto Pizzigoni |
Copywriter | Maurizio Maresca |
Art Director | Umberto Casagrande |
Production Company | BRW FILMLAND |
Director | Renato Alfarano |
Director | Federico Brugia |