Château Ksara - "The Orphan"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

11230

Title	The Orphan
Agency	H&C Leo Burnett Beirut
Campaign	The Original Story
Advertiser	Ksara
Brand	Château Ksara
Posted	October 2013
Business Sector	Wines, Champagnes
Story	Ksara is the oldest winery in Lebanon. It has more than 155 years of winemaking history that began with the discovery of Roman era wine caves in 1898. This discovery changed Ksara’s history and consequently Lebanon’s winemaking future. The Original Story campaign focuses on that legendary moment. This TVC take us back to 1898 and tells the story of how the caves were discovered.
Media Type	Television & Cinema
Length	90 seconds
Music	Audio Force (Berlin, Germany)
Art Director	Christina Salibi
Art Director	Bernard Hage
Chief Creative Officer	Bechara Mouzannar
Copywriter	Samer Zouehid
Copywriter	Grace Kassab
Creative Director	Malek Ghorayeb
Creative Director	Areej Mahmoud
Creative Director	Caroline Farra
Director of Photography (DOP)	Yves Sehnaoui
Account Director	Jad Hindi
Account Director	Diego de Aristegui
Account Director	Nada Abi Saleh
Advertising Manager	Gilbert Ghostine
Post Production	VTR Beirut
Production Company	Clandestino
Director	Chadi Younes