| Title | HELPMET |
| Agency | BBDO Bangkok |
| Campaign | Helpmet |
| Advertiser | Thai Health Promotion Foundation |
| Brand | Thai Health Promotion Foundation |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Road Safety |
| Philosophy | In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious. |
| Problem | Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? |
| Media Type | Product Design/Development |
| Length | |
| Chief Creative Officer | Suthisak Sucharittanonta |
| Executive Creative Director | Anuwat Nitipanont |
| Creative Director | Pitha Udomkanjananan |
| Art Director | Nattagorn Thairattanasuwan |
| Copywriter | Manamai Rodpetch |
| Client Services Director | Vasanai Pakapongpan |
| Account Director | Tanyawan Wongapichart |
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